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Create a 'customer wall' of
photographs of your clients on vacation. Ask clients to bring
in a picture for inclusion.
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Call every client to thank them
any time they have referred someone to you.
-
Instead of mailing documents to
your clients, ask them to come into your office. When they do,
make special recommendations on shopping, sightseeing and
dining. Consider giving them a useful travel-related
gift. Better yet, offer to deliver document to your clients
home.
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Create a customer council and
invite different clients to sit on it.
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Offer to speak on travel-related
topics at schools, civic organization meetings, churches and other
community functions.
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Encourage clients to recommend
and refer business to you. Establish a reward program that
lets them earn donor credit for their favorite charity, mileage
awards or gift items.
-
Offer service guarantees.
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Buy your best customers
lunch. Take them to a ball game or play golf with them once in
a while. This small investment will show them how important
they are to you.
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Hold special customer
events. Host a cocktail party. Hold a private sale.
