groups and associations about travel. Give them the inside scoop
on their favorite destinations. Expose shady industry practices
and proffer tips on how to avoid them.
2. Approach your local radio and TV stations and offer to appear
as an industry resource when needed.
3. Offer to write a travel column for your local community
newspaper. Invite questions from readers.
4. Always have a travel video playing somewhere in your store.
5. Offer the top 10% of your customers a subscription to a travel
refreshments at your place of business.
7. Try advertising in the adult personals: Wanted: 20
adults for a single cruise.
8. Use your agency as a pick up center for amusement park tickets,
show tickets or casino bus tours, etc. It drives in new local
9. Contact major convention centers and tourism authorities and
ask them to send you a list of all conventions and major meetings booked
over the next couple of years.
10. Develop a lending library of books, videos and travel
11. Give every client who books a vacation, a video of their
destination, hotel or cruise line. Tell them to show it to their
best friends with hope that they might decide to join them on the